With consumer’s eating habits trending toward low-carb and reduced-fat foods, sandwich bread and pizza crust are losing their popularity; and that is causing traditional fast food franchises to not perform as well as made-to-order restaurant concepts.As a healthier alternative to carb-loaded and high-fat breads, this franchise has developed its own special pita bread—light and delicious—to target today’s health-conscious consumer. Inside the shell are the fresh toppings and low-fat protein consumers are seeking with growing demand.