This women’s clothing brand has defied industry trends and grown almost 300% since 2012. The keys to this growth are style, comfort, sales strategy and product availability. Consumers love them and are very loyal, buying or ordering in quantities of 4, 5, 6 and more. Retailers love them because they can replenish stock almost any time. Manufacturing is outsourced to firms in New York City on a year-round, on-demand basis. This business is operationally lean, employing a small full time staff to manage accounting, shipping, design, accounting and sales.