This is a four year old company whose one-man band CEO has driven triple digit growth while being a very involved dad with a separate, extremely full time job. These diaper bags are uniquely designed using a patent-pending system of pockets that provide a quick, easy to process checklist, to make sure you never leave home without the things you need for yourself and your baby. Each bag zips down both side panels making for easy access. Each pocket is affixed with a Velcro tab.